Who are we

At The Irresistible Company, we're passionate about helping start-ups and entrepreneurs reach their full potential. Starting a business can be both exciting and daunting, but with our expert team by your side, we'll guide you through the ups and downs of the start-up journey.



As our name suggests, we're all about making your business too attractive and too tempting to resist. Our team of specialists will challenge you in all areas of your business to ensure that what you're offering is truly irresistible.



Our methodology is simple but effective. We'll provide you with a set of essential questions that cover a range of different areas critical to your business. We have found that by asking you, the entrepreneur, questions in a structured way, it helps you to understand the reality of the challenges you face.


Get in touch

Years of experience

42+

Businesses supported

142

Private Capital Investment

$14m

Offices globally

3

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"One of the most difficult things for entrepreneurial scientists is to learn how to sell. We have extremely lucky to have Dr. Larry Gould as a mentor for our Runway Startup Postdoc Program and we have been very impressed by the quality of his mentoring as well as of the sales and marketing support the team at thebigword has given our Runway companies. Their work has been transformative for our companies at the Jacobs Technion-Cornell Institute at Cornell Tech."

Fernando Gomez-Baquero

Director of runway and spinouts Jacobs Technion-Cornell Institute.

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