"Too attractive and too tempting to resist"

"Too attractive and too tempting to resist"

We bring pride and passion to every project that we undertake, with a professional team of subject matters experts here to help your business become irresistible to your customers. 

How We Help


We offer a wide range of services to help your business be irresistible.

Business Consultancy

The Irresistible Company works with businesses to ensure they have all the tools and processes in place to be irresistible.


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Business Investment

The Irresistible Company invests in start-ups with potential for success.


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Training & Mentoring

Our Irresistible team is available everyday to ensure that things runs smoothly. You’ll always find the help you need. 


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Marketing Consultancy

Work with our partner Sangiovanni Partners to define your brand and digital marketing 


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The Irresistible Method 

The irresistible method is not to deliver long presentations or lectures but to provide you with the question you need to be able to answer.

Irresistible Questions

We provide businesses with the questions they need to understand and act upon to be successful.

Consultancy Approach

We work with you to understand where you need support.

Building and Growing Irresistible Companies

The Irresistible Company has invested more than $14million in growing successeful businesses.

How It Works


With a professional team of subject matters experts, we're here to help your business become irresistible to your customers through business consultancy, training and mentoring.

The irresistible method is not to deliver long presentations or lectures but to provide you with the question you need to be able to answer to be irresistible.



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Why People Believe In Us

"Larry’s irresistible training programme has really benefited lots of businesses in the Yorkshire region to understand the questions they need to answer about sales and marketing in order to grow their businesses."


Nick Butler 

Founder | Connect Yorkshire


"One of the most difficult things for entrepreneurial scientists is to learn how to sell. We have extremely lucky to have Dr. Larry Gould as a mentor for our Runway Startup Program and we have been very impressed by the quality of his mentoring as well as of the sales and marketing support the team at The Irresistible Company has given our Runway companies."

Fernando Gomez-Baquero

Director of runway and spinouts Jacobs Technion-Cornell Institute.


"I've known Larry for over 20 years, since he sold his first business. He is a genuine entrepreneur - a positive thinker who brings out the best in people, with the drive and enthusiasm to get things done. He has given me great advice, and made me laugh, but know-alls and bull-shitters had best beware!"

Anne Morrison
Tax specialist at Sagars

"The Irresistible Masterclasses that he ran were outstanding and the entrepreneurs involved found them loaded with great information and great support for their business. The success was so great that we have continued with these classes for not only the following year but are scheduling another round in 2023."


Robert Safren 

TJE Executive Director 

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